via BuzzFeed
The adaptation of the ’80s cartoon and toy series opened with just $1.3 million — which was only slightly worse than Rock the Kasbah’s debut of $1.5 million.
Jem and the Holograms arrived at the box office with a history-making whimper this weekend, grossing an estimated $1.32 million in 2,413 theaters in North America.
Audrey Peeples in Jem and the Holograms
Justina Mintz / Universal Pictures
That works out to just $547 per theater for the entire weekend, which likely means Jem was playing to empty screenings.
Peeples and Juliette Lewis in Jem and the Holograms.
Justina Mintz / Universal Pictures
That means Jem has the third worst opening weekend ever for a first-run movie debuting in more than 2,000 theaters. And the two films that performed worse were both aimed at child audiences and released by independent distributors.
The animated adventure tale Delgo — distributed domestically by Freestyle Releasing — opened in 2008 with $511,920 in 2,160 theaters, for $237 per theater.
Freestyle Releasing
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