Sky Promises That One-Fifth Of New Talent Will Come From Ethnic Minorities



via BuzzFeed

The broadcaster promises that the changes will apply to all new commissions, and will apply to staff both onscreen and offscreen. This initiative follows a similar scheme at the BBC.


Sky has announced quotas to improve the diversity of its programming.


Sky has announced quotas to improve the diversity of its programming.


The plans, which will be made across channels such as Sky Atlantic, Sky Living, Sky 1, and Sky Arts, mean that 20% of onscreen talent and writers on newly commissioned programmes will come from black, Asian, and minority ethnic backgrounds (BAME). Sky also says at least one person with a senior production role will have a BAME background and that it will work closer with companies to find new talent.


These rules will be implemented for new shows across genres such as drama, factual, and entertainment, but will not apply to Sky News.


corporate.sky.com


Stuart Murphy, director of entertainment channels at Sky, said in the statement that he hopes the plans will start a "sea change".


Stuart Murphy, director of entertainment channels at Sky, said in the statement that he hopes the plans will start a "sea change".


Twitter: @stuartmurphy100


Sky is dedicated to making programmes that feel representative of every one of the millions of viewers that watch our content every day, whatever their colour. So we have tackled the issue with the same sense of ambition that we show in all other areas of our business, setting ourselves a set of tangible goals that will hold us to account.


Our aim is to kick start a sea change in the onscreen representation of ethnic minorities on British television. It's an incredibly exciting time, and I am very proud that Sky is going to be at the forefront.


In June 2013, the BBC launched its own plans to improve diversity.


In June 2013, the BBC launched its own plans to improve diversity.


Its plans were geared to providing training opportunities for talent, including more training internships and "a new top-level leadership development programme". Director-general Tony Hall said of the initiative: "My aim is for the BBC to be the number-one destination for talented people regardless of their background. It’s time for action.”


Lewis Whyld/PA Wire/Press Association Images




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